Mission Statements Essay Example | Topics and Well Written Essays - 500 words - 1

Mission Statements - Essay Example The company feels left out somewhere- it is difficult to pin down exactly where it has missed out. Gradually slipping on share of voice in the market, top of mind recall, may not be slipping yet in terms of volumes. The channels are perfectly fine; the products are superior, and the sales team has consistently performed well as per defined parameters. The company has some of the best talent in the verticals they address through their services, and has forged excellent strategic alliances with the best developers, production houses. A committed team of professionals form the Board of Directors. Keeping in mind the findings of the organizational audit and the dipstick customer audit, we need to realign our strategies for product development and selling through an appropriate marketing strategy which redefines our passion and extends it beyond on the ground activities and convinces our customers of the value differential. While advertising may introduce the product, other forms of communication like below the line activities, direct marketing, viral marketing, network marketing have to be initiated to complement it and create the required